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Launching vs. Evergreen; the best model for your online service business according to Human Design
Over the past 2 years, more of my clients than ever before have been embracing an evergreen model over live launching. But is it always the best decision? Since implementing evergreen marketing and sales strategies in my own business back in 2022, I’ve learned a LOT about the timing of this shift and the elements that MUST be in place before making the move.
Should you have a niche? How to attract your ideal client in your online service business.
When we try to fit our multidimensional experience into a super-specific niche, we end up squeezing all our offers into that niche, too. The trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means you’re leaving $$$ on the table!
How to refine your coaching offer inclusions to increase profitability and scalability
I know you know this…But a few years back, when the world shut down, we saw the service industry kinda blow up… All anyone needed to do was launch and people would pay for the proximity. Fast forward a few years, a few more sellers in the market and a bit of a messy economy and us buyers have become a heck of lot more discerning about what we invest in. It's more important now than ever to know how to cut through the noise and stand out from the crowd.
3 steps to a 300% increase in sales during the launch of a core offer.
So one of my NEON VIP clients is finishing up a launch that has totalled over $120k in sales and is a 300% increase from when she first started launching this offer! So thrilled for her. I think it’s really easy to assume that increases in results like this come from one big strategy or a whole different way of launching and in my experience, that’s usually not the case. It’s actually the 1% shifts that can create the biggest shifts. In fact, we’ve recently had some incredible results inside NEON and none of them have actually been because of a business strategy at all!
$80k in revenue from a $37 offer
When industry experts are still talking about paying to be in their energy, meanwhile, I’m over here watching and observing shifts in buyer behaviour, adapting my business model, gathering data and experience and then delivering those lessons and data to my clients (oh and adding an extra $80K in revenue 💰)
$30k in sales while offline for 2 weeks. Here’s how.
During our company’s Christmas / New Year break, we received over $30k in sales. I know I sound like a broken record on this, but the purchasing cycle of our buyers has changed significantly in the past two years. It means we need to be on the front foot to shorten that cycle by nurturing potential clients over a longer time period.
Want more strategy, tips and resources to help build your own wildly profitable and sustainable business?
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The Ultimate Human Design Guide for Consistent Conversions: 20+ pages of frameworks, examples & AI prompts customised to your design type - so you can attract more aligned clients and sell with ease. Take the quiz and get yours now!
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This isn’t just another newsletter - it’s your weekly blueprint for doing business the Richness Without Sacrifice™ way. Inside, you’ll get practical strategies, AI shortcuts, and Human Design insights to help you scale with ease, work smarter (not harder), and build a business that actually fits your life.
Listen To The All That Jazze Podcast
If you’re into deep, real-talk business strategy (with a side of Human Design magic), you’ll love this. Recent episodes include:
The 9 Energy Centres Secretly Running Your Business (& What To Do About Them)
Meet the blogger…
At the end of my first million dollar year as a business coach, I realised I was burnt TF out and couldn't have been operating further away from my natural way of being. This ultimately led me to get clear on the strategies that were going to be the MOST income-producing, sustainable and personally satisfying for me.
As a multi-passionate 5/1 Manifesting Generator, Sun and Mercury in Cancer and Capricorn Ascendant, intuitive business is literally DESIGNED FOR ME! The problem was… I was stuck in the “cookie cutter” mindset and doing what everyone else told me to do. I mean, it worked…for a while…then I hit burnout.
These days, every single strategy I use in my business (and teach my clients) is designed to have YOU at the forefront.
This is the MOST sustainable and nourishing way I know of to do business AND it directly correlates to consistent conversions leading to spacious, high monthly recurring revenue.
Here’s how we can work together:
selling
soulfully
For the business owner who’s ready to sell in a way that actually feels like them.
This self-paced program combines your unique Human Design with my 4-step sales system to create a simple, repeatable process that aligns with your energy and converts consistently — even when you’re offline.
(It’s kind of a no-brainer at just AUD $37!)
CONSTANTLY CONVERTING BY DESIGN
A 12-week experience to rebuild (or finally refine) the foundations of your business. Inside, we align your offers, messaging, and sales strategy with your real capacity, season of life, and long-term vision - so you can grow without grinding.
This is where the Richness Without Sacrifice™ framework comes fully to life: strategy, personalisation, Human Design and systems designed to convert consistently - even when you’re not "on."
HUMAN DESIGN FOR BUSINESS QUIZ
Take my FREE quiz to get your Ultimate Human Design Guide for Consistent Conversions: 20+ pages of frameworks, examples & AI prompts customised to your energy type — so you can attract more aligned clients and sell with ease. Take the quiz and get yours now!
And if you’re desiring a more premium, personalised 1:1 experience to review and refine your long term sustainable growth strategy, product suite and messaging…
Check out my Podcast
All That Jazze!
If you're ready for business wisdom that feels like coming home...welcome to the podcast that bridges strategy and soulfulness, without the fluff.
As a conscious, heart-led entrepreneur, you're looking for business guidance that resonates with your whole self...
The All That Jazze Podcast is Richness Without Sacrifice™ in action - a space where ambitious entrepreneurs can find both strategic foundations and energetic wisdom in one place.
